GuruGo is a wearable device which empowers you to easily eliminate self-limiting beliefs and unlock the power of your mind, so you can create a life that you love.

What is GuruGo?

The GuruGo brain-guiding headset optimizes brainwaves using a powerful combination of synchronized light, custom isochronic tones, and guided meditation and hypnosis techniques, so you can free yourself from self-limiting beliefssurpass your upper limits, and unlock your true potential – basically so you can become your best self.

The integrated LEDs in the GuruGo headset and the pulsing beats of the isochronic tones work synergistically to gently, yet automatically guide your brain into higher states of consciousness at targeted brainwave frequencies. Then, custom guided meditation and hypnosis tracks, based on the most profound personal development insights in the world, are layered in.

When your brain is in these optimal states, your mind bypasses your mental blocks, which have been holding you back. The constant negative “self-chatter” is replaced with positive, healthy convictions, and guided visualization techniques are used to more strongly anchor your new, empowering beliefs.

So whether you are looking to improve your money situation, lose weight, improve your relationships, sleep better, or just become a more balanced, joyful person, GuruGo empowers you to use your own innate internal wisdom, everything you’ve learned from the personal development world, and the power of your mind to actually THINK and DO — consistently — the things which are to your greatest good.

About Us

Our massive team is made up of four people: Howard Sweeney (Head Inventor), Bob Kight (Co-Inventor), Mark Woodward (Designer), and Meg Sweeney (Brand Ambassador). We’re all science geeks at heart, with a passion for personal development. We are software and mechanical engineers, certified hypnotists, healthcare marketers, and an Italian expat yogi. We have Colorado in our blood and the world in our hearts. GuruGo is our passion project, which we fit into the nooks and crannies of our lives, and we cannot wait to launch, to see the profound positive difference it makes in people’s lives around the globe!

How it Works

The key to making positive, lasting change is taking in the right information while in the right brain state and allowing your highest self to guide your actions.

So how does GuruGo accomplish this?

It’s a fancy thing called brainwave entrainment, which is a method to stimulate the brain into entering a specific state by using light, sound,

or even an electromagnetic field. The pulses elicit the brain’s ‘frequency following’ response, encouraging the brainwaves to align to the frequency of the stimulus.

With GuruGo, the synchronized light and isochronic tones are aligned with target brainwave frequencies so you can access and connect to areas of the brain that aren’t normally attainable while in beta. The synchronized lights and sound are the leader, the brain is the follower.

Brainwave entrainment has a long history, but it is widely unknown – just like the beats at a club, ceremonial chambers (acoustically tuned to specific brainwave frequencies) have been inducing deep, meditative, trance-like states dating back to the Bronze age. The Ancient Greeks induced altered states by looking at flickering sunlight shining through a spinning wheel.

Brainwave entrainment with GuruGo promotes the same frequencies which are naturally produced in the brain during meditation or sleep, but you are able to have a consistent experience every time, without all the effort.


Frequently Asked Questions ?

Q. Is GuruGo a VR headset?

No. GuruGo is a brainwave entrainment headset fitted with 22 LEDs which are synchronized to the isochronic tones or binaural beats, and pulse in various patterns to provide optimal retinal coverage. The light patterns can be detected easily through your closed lids. This powerful combination of synchronized lights and sound guide your brain into optimal states. Using lights and sound instead of preset environments allows you you to create your own unique visualizations, should you choose to do so – and we think your imagination is more powerful than anything we could come up with for you.

Q. What are isochronic tones? What are binaural beats?

Isochronic tones incorporate a single tone (or combination of tones) which is turned on and off rapidly. They create sharp, distinctive pulses of sound which align with specific frequencies in the brain, as measured in hertz. Isochronic tones are one of the fastest and most effective ways to guide your brain into optimal states. Among the many benefits, listening to isochronic tones during periods of meditation or concentration can improve focus, relaxation, energy levels, and sleep. No headphones are necessary to benefit, though we like the results with noise-isolating earbuds.

Binaural beats combine two slightly different sound frequencies to create the perception of a single new frequency tone. When exposed to two different frequencies at the same time, one in each ear, what the brain actually perceives a single tone that is the difference between the two separate frequencies. Your brain, in a sense, “tunes” to this new frequency. You must listen to binaural beats using headphones. In each ear, you receive sound at a slightly different frequency. If your left ear receives a 300-hertz tone and your right ear receives a 280-hertz tone, your brain will process and absorb a 10-hertz tone. The frequencies are very low-frequency soundwaves —ones you can’t actually detect. But you don’t need to hear the sound for your brain to be affected by it.

Q. Is the GuruGo technology proven to work?

GuruGo is backed by science, spirit, and years of experience, but we are paving new road here. This specific combination of synchronize lights, isochronic tones/binaural beats, and vocal guidance has never been done before. There is a lot of outstanding research on the individual components, but GuruGo has not been studied in clinical trials. If you would like a full list of scholarly articles and media mentions, which we used during the development process, please contact us. The good news, we have an extraordinary return policy if you aren’t completely satisfied with your results. 

Q. Why do traditional personal development programs NOT work?

As personal development junkies, we know there is a LOT of great content out there – much of which has influenced and inspired our programs. But, like so many, we struggled to put what we learned into real action.

After years of study, research, and personal trials, errors, and triumphs, we’ve discovered there are three main reasons that traditional methods don’t work:

#1 Self-Limiting Beliefs: Most people hold at least a few self-limiting beliefs within their subconscious minds, which constantly hold them back. It is extremely difficult to eliminate these negative beliefs, and most personal development programs don’t address them at all. 

#2 Noise + Distraction: Some people say that we all have an internal guidance system, which is able to provide the wisdom and inspiration to lead a life according to our greatest good. Yet most people are too distracted by external inputs or the constant negativity of their inner monologue to hear that all-knowing voice, which we lovingly call our Inner Guru. 

#3 Fear: Instead of being guided by our highest self, our actions (or lack thereof) are driven by comparison, fear of failure, fear of what people may think, and even fear of reaching our full potential.

So, yes, you may have failed at reaching an income goal, your ideal weight, successfully launching your own business, being happier (or a million other things)…but take a DEEP BREATH…because you’re not alone, and now there’s a solution.

Q. Why is brainwave entrainment important?

Everyone loves the physical, mental, and life benefits of meditation and mindfulness, yet it often takes years of practice to experience profound, lasting benefits, because the benefits come from being able to enter higher states of consciousness (alpha, theta, and gamma brain states).

However, most of us simply don’t have the time or patience to dedicate to training ourselves to meditate effectively. On top of that, nearly everyone has a set of self-limiting beliefs, which were created at a young age. It is these limiting beliefs that often hold us back.

Normally, it is very difficult achieve the benefits of meditation or to eliminate these self-limiting beliefs because our brain is in an active, beta state, with our minds running a mile a minute.

GuruGo gently guides the brain into alpha, theta, and even gamma states, which are optimal for maintaining deep meditation, accessing the subconscious mind, connecting information from all parts of the brain, and many say, connecting with our highest selves – which is the true source for all the wisdom we need to create epic lives. 

Q. Tell me more about the various brain states.

Beta (14-40Hz): active, waking state. While beta waves are necessary for logic and reasoning, they are also responsible for stress, anxiety, and restlessness.

Alpha (7.5-14Hz): deep relaxation. Alpha waves heighten your imagination, visualization, memory, learning and concentration. They are the gateway to the subconscious.

Theta (4-7.5Hz): deep meditation, light sleep. Theta puts you into the realm of your subconscious, where your strongest beliefs are held. In theta, you can experience vivid visualizations, great inspiration, profound creativity and exceptional insight.

Delta (0.5-4Hz): deep sleep. Delta occurs during very deep, dreamless, restorative sleep and extremely deep meditation. You detach from consciousness in delta, accessing information that is not available while in a conscious state.

Gamma (40+Hz): insight, unity consciousness. While gamma is less characterized than the other states, it is said that the gamma state is associated with feelings of oneness and higher consciousness. Gamma is associated with peak performance and feelings of love and compassion.

Join the Conversation

We are most active on IG. We love to update you on our progress and share our inspo with fun quotes, pics, and sometimes memes. We’d also love to hear from you via direct message.

Make a Nomination

We are giving away 1 GuroGo every month to US Veterans. If you know someone, you can nominate them.

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